EReserves-Viehl-ENG 131

Lewis and Clark Community College

ENG 131
Kelli Viehl

Advertising's Fifteen Basic Appeals by Jib Fowles

High School Confidential: Notes on Teen Movies by David Denby

Masters of Desire: The Culture of American Advertising Ch. 4 (pp. 59-76) from Jack Solomon's The Signs of Our Time

Pottery Barnacles: Lifestyle Lessons from a Ghostly Family of Catalog Dwellers by Deborah Shaller

The Science of Shopping by Malcolm Gladwell; New Yorker Archive11/4/96

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